02 · Category 6 projects
Building distinctive identities that make brands memorable
A Helsinki döner identity built on dönmek, “to turn”, carried through the mark, the packaging and the shopfront.
R and S locked into a hexagon taken from the domes’ own geometry, in black and gold.
A home-screen icon for a side-by-side reading app, with B and L built into its structure.
A mark that still reads at a glance on the side of a container, in three steady blues.
ARMEH’s letters interlock into one symbol, in a purple that stands apart from the industry’s usual blue and orange.
A soft feminine form folded into a flower, calm and professional, delivered in three days.