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Case study

DR. PARAND HASEL

A mark for a women’s health clinic

A gynaecology and aesthetic medicine practice has to read as careful and clinical before it reads as anything else. The mark is a simplified feminine form folded into a flower, kept minimal and soft so it carries professionalism and trust, and set in a green palette that stays calm rather than clinical-cold. Designed and delivered in three days.

Client
Dr. Hasel
Role
Graphic & Visual Designer
Industry
Gynaecology and aesthetic medicine
Scope
Logo, brand identity, clinic signage, workwear
Turnaround time
Three days
Tools
Illustrator, Photoshop
Case study cover: the Dr. Parand Hasel mark, a grey feminine figure rising from green leaf-like petals above the wordmark, with the role, client, timeline and tools for the project and the logo concept explained The mark embroidered on the chest of a white medical coat, beside the three brand colours with their hex values: 4EB1A7, 198B84 and 757576 The clinic at dusk: the mark and the wordmark mounted large and lit on the fluted stone facade above the descriptor Gynecology and Aesthetic Medicine, with the services listed on the glass and the reception visible inside The identity on workwear: a doctor in the branded white coat standing in the clinic, a close-up of the embroidered chest mark, and the coat seen from the back
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Project overview

Dr. Parand Hasel is a gynaecology and aesthetic medicine practice. The identity covers the logo, the colour palette, clinic signage and workwear, and was designed and delivered in three days.

The idea behind the mark

The concept is based on a simplified feminine form, combined with a flower. The form was kept minimal and soft to communicate professionalism and trust, which are essential in a medical context.

Colour

The green palette was chosen to convey a sense of youth, renewal and well-being, while also maintaining a calm and reassuring tone suitable for a healthcare brand. It runs from a soft 4EB1A7 through a deeper 198B84, with a neutral grey at 757576 for the figure and the supporting type.

Applications

The mark is mounted and lit on the fluted stone facade of the clinic, above the descriptor Gynecology and Aesthetic Medicine, with the list of services set on the glass beside the door. At the other end of the scale it is embroidered on the chest and the back of the white medical coat, where it has to hold together at a few centimetres across.

Open to design roles in the Helsinki region

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