RS DOMES CATALOGUE
Selling a dome before anyone has stood inside one
A geodesic dome is easy to love in person and hard to sell on paper. The catalogue and the trifold brochure both lead with photography of the domes in use, a dining room under glass, a bed in the woods, a lit dome at dusk, and keep the numbers a buyer actually asks about close by: the sizes, the temperature range, the wind rating, what the shell is made of. This work came before the rebrand, so it carries the company’s earlier logo. The identity that replaced it is the RS Domes case study.
Read this case study as text
Project overview
Renewable Structure Ltd, trading as RS Domes, builds geodesic domes in Canada and sells them into a long list of uses: back gardens, restaurants, festivals, weddings, Airbnb sites, rooftop bars, meeting rooms, greenhouses, ecotourism lodges and disaster relief. The job was a product catalogue and a trifold brochure that could carry all of that without turning into a spec sheet.
The catalogue
The catalogue runs on photography. Each application gets its own spread, with hexagonal crops echoing the panels of the domes themselves, so the shape of the product sets the shape of the layout. The introduction spread states the case plainly: polycarbonate construction rated to 35 degrees below zero and winds of 110 km per hour, a dome that holds up where a tent would not.
The brochure
The trifold is the piece someone takes away from a stand. The outside opens with the full list of applications and closes on the contact details for the Canadian offices. The inside carries the reasons to buy and the specification a buyer asks about first: sizes at 3, 3.6 and 4.6 metres, shells in clear, opal, mirror or grey, a polycarbonate said to be two hundred times stronger than glass, a ten to fifteen year life, waterproof, soundproof and rated to minus 35, and a kit that can be assembled without a crew.
A note on the logo
This work predates the rebrand, so the catalogue and brochure carry the company’s earlier logo, not the monogram. The identity that replaced it is documented in the RS Domes brand case study.