Social Campaign Design
A pasta special worth walking in for
Nar Café & Bistro is a concept project: an imagined Mediterranean bistro built to carry one key visual across a full campaign rather than a single ad. The same warm, low-lit photograph runs as a web banner, an Instagram crop, the post as it would sit live, a hanging signage board and a leather menu cover, all in gold on black. It’s self-directed spec work, made to show campaign thinking end to end rather than a live client brief.
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Project overview
Nar Café & Bistro is a concept project rather than client work: a fictional Mediterranean bistro invented to design a full campaign end to end, from the pomegranate mark through a seasonal key visual to the signage and menu that would carry it in the room.
The key visual
The brief was a pasta special, so the image does the selling: a low-lit tabletop, a glass of wine catching the light, and the plate itself finished with basil and cherry tomatoes. The gold serif wordmark and a hand-lettered Pasta Special sit inside a frame of thin gold branches, warm against the near-black background rather than shouting over it.
One picture, several formats
The same photograph is cropped three ways: a wide banner for the web, a taller Instagram-ready version that pushes in closer on the plate, and the post itself, mocked up live on the Nar Café account with a caption and the campaign hashtags below it.
Beyond the screen
The identity carries past the post into the physical: a hanging signage board for the storefront and a leather-bound menu cover, both keeping the same gold-on-black palette and the pomegranate mark, so the brand reads the same whether it’s scrolled or walked past.