Website and Banner design
Sell a laptop on what it sounds like
The K55VD’s pitch was its audio, so the key visual makes the sound visible: the laptop wears a pair of headphones, a speaker stands beside it, and the screen shows nothing but the word BEAT in a dot-matrix glow. Everything is warm gold on brown, away from the blue every other laptop ad was using. Two web banner crops and the Instagram post all run the same picture, for Maadiran, the brand’s distributor.
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Project overview
Maadiran distributes ASUS notebooks alongside its EPSON range. This is the social and web creative for the K55VD, a model sold on its audio, produced as a key visual that could be cropped for a web banner and posted to Instagram without being redrawn.
The idea
A laptop photographed on its own says very little about how it sounds. So the product is staged rather than shown: headphones hooked over the open lid, a speaker set beside it, and the screen carrying a single word, BEAT, lit like a dot-matrix display. The claim is made by the picture before the copy repeats it.
Colour and type
The scene is lit warm, gold and brown against a dark ground, which sets it apart from the blue and silver that most laptop advertising defaults to. The headline and the two selling points, remarkable sound and a design of its own, are set right to left around the product, with the ASUS wordmark and the Maadiran warranty line kept together at the top.
Formats
The same artwork is built to survive cropping. A wide crop works as a web banner, a squarer one as the Instagram post, and the composition keeps the laptop, the headphones and the headline inside both frames. The phone mockup shown here is a presentation piece; the engagement figures in it are placeholder, not results.