Visual Designer & UI/UX Designer That makes brands shine

Lida Sam

I turn ideas into visual identities and digital experiences people remember. From bold brand identities to intuitive interfaces, I combine strategy, aesthetics, and function to make every detail count.

About

Lida Samadi walking under blossoming trees in Helsinki

Trained as a graphic designer and later earning a Master’s degree in Business Management with a marketing focus, I bring a strategic eye to every project I take on. Since 2016 I’ve worked as an independent designer, building brand identities and digital experiences for businesses that wanted their visuals to actually support their goals, not just look nice.

Today my focus is product design: UI/UX for apps and websites, shaping interfaces, icons, and product experiences that feel intuitive from the first tap. My background in branding still shapes how I approach it: every screen I design has to carry a clear identity, not just function.

Based and working from Helsinki, Finland 🇫🇮

Featured Works

01 UX Design

Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.

  • User research
  • Wireframing and prototyping
  • Usability testing
  • Design systems
Explore Projects
The tyo landing page redesign shown on a tablet The My Doctor appointment booking app shown on an iPhone
02 Visual & UI Design

Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.

  • Design principles
  • UI design
  • Art direction
  • Motion and micro-interactions
Explore Projects
The Lolivo restaurant website shown on a tablet The FlowFix plumbing website shown on a laptop
03 Logo Design & Brand Identity

I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.

  • Brand strategy
  • Logo design
  • Brand guidelines
  • Brand collateral
Explore Projects
The DON doner brand identity printed on takeaway packaging The RS Domes identity on stationery, a hard hat and a technical drawing
04 Catalog Design

Visually engaging catalogs that organise information clearly and showcase products or services in a professional, compelling way. From layout and typography to imagery and visual hierarchy, every detail is crafted to create a consistent and memorable experience.

  • Layout and grid
  • Typography
  • Image direction
  • Print-ready artwork
Explore Projects
An Epson product catalogue spread designed for Maadiran The RS Domes catalogue cover
05 Social Media

Social media and digital visuals, including Instagram posts, promotional banners, and website graphics, produced as a set rather than one at a time so a feed stays recognisable.

  • Instagram posts
  • Promotional banners
  • Website graphics
  • Content templates
Explore Projects
An Asus laptop campaign visual designed for Maadiran The Nar Café hanging sign, its pomegranate mark in gold on black outside a lit storefront

FAQ Questions

Got questions about working together?

Get In Touch

Branding and UI/UX projects usually take 2 to 4 weeks. Catalogs and social media ads depend entirely on the material, so I give you a date once I have seen what we are working with. Either way, you get a detailed timeline after the project brief.

Yes. I believe in collaboration and refining the work to match your vision. Each project includes a set number of revision rounds, which we’ll define in the project scope.

To kick things off, I’ll need details about your business, goals, and any references or inspirations you have in mind. If it’s a UI/UX project, wireframes or content assets would also be helpful.

Absolutely. If you already have brand guidelines, I’ll ensure the designs align with your established identity while still bringing fresh creativity to the project.

You can reach me by email or message me on Telegram. I aim to respond within 24 hours on weekdays. Let’s chat about your project.

Have a project? Let’s chat!
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I’m available for new projects